Continually growing competition, interaction with customers, new tactics and communication channels – these are the factors that have become integral parts of your brand’s life. On the other hand, people today are exposed to ever-increasing volumes of information. Still, the day only has 24 hours.

Continually growing competition, interaction with customers, new tactics and communication channels – these are the factors that have become integral parts of your brand’s life. On the other hand, people today are exposed to ever-increasing volumes of information. Still, the day only has 24 hours. This makes precise targeting of communication messages and optimum setting of budgets all the more important. Professional research in this area is a must for all businesses.

Following are our most frequent objectives:

• Positioning – definition of brand positioning or its modification
• Brand tracking – monitoring the dynamics in the life of brands
• Strategy planning – strategies for targeted and efficient communication 
• Pre-testing – testing of advertising concepts
• Campaign tracking – measuring effectiveness of your campaign