Every business needs continual information about market parameters and its competition. Corporate reporting can’t get along without key parameters of market size, market shares and brand position. In most markets, this data cannot be obtained in any other way that through market research.

Every business needs continual information about market parameters and its competition. Corporate reporting can’t get along without key parameters of market size, market shares and brand position.

In most markets, this data cannot be obtained in any other way that through market research. To elaborate a business plan and to secure business development, any company essentially needs to be aware of the acceptance rate of the prepared concept, get inspired by customer experience and needs of the target group and to know its pricing expectations.

• Measurement of market size
• Market share of brands
• Market segmentation – identification and description of target segments
• Competitive analyses, SWOT analyses
• Forecasting sales development
• Price testing